Expert Google Ad Grants management and PPC for charities
Are your Google campaigns failing to deliver meaningful results? New to PPC but want to understand how Google PPC can positively impact your charity?
Reach Fundraising provides expert Google Ad Grants management and charity PPC strategy to help you grow visibility, attract supporters, and generate real fundraising outcomes. We guide your team through every stage of the process and build campaigns that move the needle.
How our Google PPC support helps your charity
Secure and manage your Google Ad Grant
We help you secure your free Google Ad Grant so you can boost online visibility, drive qualified traffic, and achieve mission-led goals. Our Google Ad Grants management service ensures full compliance while maximising every penny of your allowance.
Maximise your charity Google Ads strategy
We design and optimise campaigns that directly support your cause. From refining ad groups to improving keyword relevance, we ensure your Google PPC campaigns work harder and deliver more impact.
Test, refine and scale performance
We continuously test creatives, messaging, and keyword variations to supercharge performance. This data-driven approach helps your charity achieve stronger click-through rates and better overall campaign results.
Build high-converting landing pages
Our team creates or refines landing pages that align with Google’s algorithms, support quality scores, and increase conversion rates across your PPC activity.
Analyse and improve your results
We deliver clear reporting and insight-driven recommendations so you can understand performance, track progress, and make informed decisions.
Run paid Google campaigns with strong ROI
Beyond grants, we develop cost-effective paid PPC campaigns for charities that generate exceptional return on investment and expand your digital reach even further.
Key benefits of Google PPC for charities
- Increase awareness - reach more people who care about your mission
- Drive more donations - strengthen your fundraising and overall impact
- Recruit volunteers - attract motivated supporters for projects and events
- Promote events and services - boost participation and engagement
FAQS: Google Ad Grants management and charity PPC
What is the Google Ad Grant and how can it help my charity?
The Google Ad Grant provides eligible charities with up to £7,500 per month in free search advertising. Effective Google Ad Grants management helps you use this funding to increase visibility, attract supporters, and promote key services or campaigns.
Why should charities invest in PPC alongside the Google Ad Grant?
While the grant is valuable, combining it with paid PPC for charities provides full access to Google Ads features, higher bidding flexibility, and better targeting options. This often results in stronger conversions and greater long-term ROI.
How do you create a successful charity Google Ads strategy?
A successful strategy focuses on relevant keyword targeting, strong ad copy, conversion-friendly landing pages, and continuous optimisation. We use data analysis and testing to improve campaign performance over time.
Can Google PPC help increase donations?
Yes. A tailored Google PPC strategy drives qualified traffic to donation pages, event sign-ups, and fundraising campaigns. When paired with high-quality landing pages, this significantly boosts conversions.
Do you support charities new to PPC?
Absolutely. We guide charities that are completely new to Google PPC, providing clear training, full setup, and ongoing support so you can confidently build a sustainable digital fundraising strategy.