- Client: Dogs 4 Rescue
- Sector: Animal Welfare Fundraising
- Funds Raised: £2 million annually (and growing)
Dogs 4 Rescue operates a kennel-free sanctuary where dogs live, play, and rehabilitate together in open spaces – helping each other to heal through the power of the pack. To expand this transformative model, the charity purchased land in Lancashire and began developing Rescue World, a multi-million-pound project to create a large-scale rescue and rehabilitation space.
The Rescue Lottery now generates nearly £2 million per year
Fundraising Strategy
Reach Fundraising partnered with Dogs 4 Rescue to launch and grow The Rescue Lottery, initially through targeted social media campaigns and digital content creation. Our teams focused on storytelling that inspired empathy and engagement, building a sustainable donor community.
Results
- The Rescue Lottery now generates nearly £2 million per year
- Continuous month-on-month growth in supporter engagement
- Plans for a future grant-giving arm to help other charities adopt the kennel-free model
“The team at Reach helped us develop the Rescue Lottery and inspire thousands of new donors through engaging social media content. They’re at the top of their game.”
Emma Billington, Founder, Dogs 4 Rescue