Charity lottery and raffle fundraising experts
Charity lotteries remain one of the most effective and sustainable fundraising tools available to UK nonprofits. During times of economic uncertainty, charity lottery and raffle fundraising provides a dependable source of income while deepening supporter engagement and brand loyalty.
We specialise in charity lottery marketing and digital growth strategies that transform fundraising potential.
We’ve helped to grow some of the most successful charity lotteries in the UK - including the record-breaking Veterans’ Lottery and the Rescue Lottery.
Grow your charity lottery with proven strategies and expert support
The UK’s leaders in charity lottery growth
When our fundraising strategists first explored charity lottery marketing in 2016, we identified a clear opportunity to modernise how lotteries and raffles engage supporters. The Veterans’ Lottery achieved its status as the largest single-cause charity lottery through a data-driven digital marketing approach; blending creativity, targeting, and performance optimisation.
- Over 250,000 players joined with a £10 monthly contribution.
- More than 160,000 active players now participate in each draw.
- The lottery generates over £1.6 million in monthly revenue for the Veterans’ Foundation — a benchmark no single-cause lottery in the UK has matched.
This success is powered by PACE – our digital growth framework designed specifically for charity raffle fundraising and charity lottery support.
What Is PACE? Our winning formula for charity lottery success
Our PACE strategy is built to maximise reach, engagement, and retention across every digital and offline touchpoint:
- P – Purpose: We define your charity’s unique story and fundraising mission to inspire action
- A – Audience: We connect your message with communities that care — targeting highly engaged, conversion-ready supporters.
- C – Creative: We craft emotionally resonant campaigns and visuals that drive sign-ups and boost supporter loyalty.
- E – Evergreen: We ensure sustainable growth through continuous optimisation and long-term digital performance.
This approach has helped partners like Dogs4Rescue build the Rescue Lottery boasting the lowest player recruitment costs in the UK Third Sector.
How to set up a charity lottery in the UK
If you’re looking to set up a charity lottery, our team can help you navigate the process from concept to launch, and onto revenue growth.
You’ll need to connect with an External Lottery Manager (ELM) to manage the lottery process in accordance with Gambling Commission rules. Once in place we can support you in the acquisition and retention of players.
Why choose Reach Fundraising?
- Proven experience growing multi-million-pound lotteries.
- Integrated digital and face-to-face fundraising strategies.
- Market-leading player recruitment and retention rates.
- Transparent reporting.
- Expert guidance to help you develop a charity lottery in the UK successfully.
We don’t just grow lotteries - we build movements that change lives.
FAQs: Charity lottery and raffle fundraising
How do I set up a charity lottery in the UK?
To set up a charity lottery in the UK, you’ll need to comply with Gambling Commission regulations by connecting with an External Lottery Manager (ELM). You’ll then need to create a fundraising plan, and design a compelling campaign. Our team handles creative development and player recruitment to ensure a seamless launch. A lottery needs players to be a success.
What’s the difference between a charity lottery and a raffle?
A charity raffle typically takes place over a short period with a single draw, while a charity lottery runs continuously, offering regular draws that generate recurring revenue. Both are excellent tools for sustainable fundraising.
Can Reach Fundraising help with an existing lottery?
Yes. We offer a charity lottery audit to assess market performance and then provide growth support strategies including digital marketing optimisation and face-to-face conversion.
Ready to launch your charity lottery?
If you’re ready to launch a charity raffle or need expert charity lottery growth and retention support, Reach Fundraising can help you design, launch, and scale your campaign for maximum impact.
Contact us today to discover how our PACE strategy can turn your lottery into a powerful, purpose-driven revenue stream.