- Client: Addenbrooke’s Charitable Trust (ACT)
- Sector: Healthcare Fundraising
As one of the UK’s most respected university hospitals, Addenbrooke’s provides world-class care in cancer treatment, trauma services, organ transplants, and rare conditions. The Addenbrooke’s Charitable Trust sought to launch Friends of Addenbrooke’s, a long-term regular giving campaign to support patients, research, and equipment funding.
Increased on-site engagement across Addenbrooke’s 250-acre campus
Fundraising Focus
- Providing toys to comfort children in care
- Investing in advanced medical equipment
- Funding groundbreaking cancer research
Implementation
Reach Fundraising’s face-to-face teams designed and executed a full campaign strategy, including site analysis, engagement mapping, and bespoke creative materials such as pop-ups, point-of-sale collateral, and emotional storytelling training for fundraisers.
Results
- Increased on-site engagement across Addenbrooke’s 250-acre campus
- Strengthened donor relationships through emotionally intelligent conversations
- Ongoing expansion into door-to-door and digital fundraising initiatives
“Reach’s training in emotional intelligence and strategic delivery was crucial to our success. They helped us connect with supporters in meaningful, authentic ways.”
Tara, ACT