- Client: Veterans’ Foundation
- Sector: Military Charity Fundraising
- Total Raised: Over £70 million
Launched in 2016, the Veterans’ Foundation set out to become a leading grant-giving organisation supporting UK military charities and the wider armed forces community. Since then, it has become the country’s largest provider of grant aid to military causes, supporting more than 500 organisations delivering life-changing projects for veterans and their families.
Complete online and offline fundraising strategy
Strategic Approach
Our teams played a central role in this transformation, providing a complete online and offline fundraising strategy. Our campaign began with digital engagement, leveraging the power of video storytelling and social media to grow highly engaged audiences. This was followed by a 360-degree fundraising service, deploying teams of trained fundraisers at exclusive venues nationwide.
Results
- Over £70 million raised to date
- Record growth despite sector-wide decline in donor activity
- Expanded regular giving base and brand reach
Recent research (July 2025) revealed that regular giving within the military charity sector had dropped by over one million supporters. Despite this industry-wide decline, the Veterans’ Foundation – in partnership with Reach Fundraising – achieved unprecedented growth.
“The commitment and expertise shown by the Reach team to grow our audiences, build relationships, and nurture our supporter base has been market-leading. It’s been an amazing story.”
Jane Gurney, CEO, Veterans’ Foundation