Grow your impact with data-driven digital strategies built for the Third Sector.
In today’s online world, standing out takes more than just posting content – it takes strategy, creativity, and insight. At Reach Fundraising, we specialise in digital marketing for charities, helping you connect with new supporters, grow donations and supporter retention, and strengthen your brand presence.
Our mission is simple – to turn your audience into advocates and your supporters into long-term donors.
Your charity marketing agency partner
We understand the challenges charities face online – tight budgets, changing algorithms, and limited time.
As a specialist charity marketing agency, we help you navigate the fast-moving digital landscape with confidence.
Our in-house team manages over £2 million in annual social media advertising, testing and refining strategies across Meta, Google, and TikTok to uncover what truly works for nonprofits.
We’ll build your nonprofit digital strategy to:
- Increase online visibility and awareness
- Improve engagement and conversion across all platforms
- Maximise ROI from social media and PPC spend
- Align your campaigns with your mission and supporter values
Our digital marketing services:
Organic social
Struggling to be seen? Need to build a social strategy that has a purpose and delivers reach, engagement and revenue? Our online expert will work with you to transform your performance.
Our teams create, manage, and deploy charity email marketing campaigns that drive high engagement and revenue, as well as re-engaging lapsed donors.
Paid social
Our unique PACE strategy is proven across social platforms and charity cause and size. Maximise your impact by accelerating donor acquisition for the lowest CPAs in the sector.
Lottery
Our digital lottery marketing strategies are industry-leading. We have helped to build the UK’s biggest single-cause lottery using tactics that accelerate growth and minimise attrition.
Content
Our teams have built some of the most viewed and impactful online charity content ever created with individual films raising in excess of £1m. Together we can change lives.
Regular give
Regular giving is the foundation for charity impact and change. We work with our partners to build and broadcast narratives with power and influence to motivate long-term giving.
Retention
Donor retention is essential to your future, we’ll help you nurture relationships that guarantee improved supporter retention. Our strategies reinforce and celebrate the value of every contribution.
Legacy
Charity legacy fundraising is a highly valuable addition to your revenue pipeline; we are experts in building inspiring strategies that ensure your cause is always front and centre when people are considering a gift in a Will.
Lead gen
Developing awareness of your charity and its mission is vitally important for your future. We’ll connect you with your next generation of supporters and grow their intent and advocacy.
PPC
Through expert Google Ad Grants management and a tailored charity Google Ads strategy, our team will help you maximise your grant’s impact laying a strong foundation for growth.
SEO/GEO
Supercharge your visibility on Google so that your charity ranks for the most important key words in your world. Reach Fundraising can also ensure that your best story is told in modern Ai search overviews like Gemini.
Mentoring
If you’re a charity wanting to learn more about the latest tactics for successful digital marketing, and the power of ‘impact’ content creation, we can deliver bespoke training for your in-house teams.
A proven track record of charity growth
We’ve helped charities generate hundreds of thousands of new supporters through high-impact campaigns that blend content creation with precise targeting. From social storytelling to advanced ad optimisation, our unique brand journalism consistently outperforms sector benchmarks.
As platforms evolve, so do we. Our close partnerships with leading networks give us unique insights into algorithm updates, AI search trends, and audience behaviour — ensuring your charity stays one step ahead.
“Digital has never been more important for charity growth and brand awareness.”
Emily Hopkins, Head of Digital, Reach Fundraising.
FAQs: Digital marketing for charities
What is digital marketing for charities?
Digital marketing for charities involves using online platforms like social media, email, and search engines to raise awareness, attract donors, and grow long-term supporter relationships.
How is Reach different from other charity marketing agencies?
We’re not just a marketing agency — we’re fundraising experts. We combine creativity with data to deliver measurable impact and real growth for your cause.
What does a nonprofit digital strategy include?
A full strategy covers audience research, SEO, paid ads, social content, storytelling, and conversion tracking — all aligned to your mission and fundraising goals.
How much should charities invest in digital marketing?
Budgets vary, but even modest monthly spends can drive strong returns when campaigns are strategically targeted. Our team manages campaigns with monthly budgets from £1,000 to £100,000+.
Can you help us with Google Ad Grants and social media ads?
Yes. We optimise both paid and grant-based campaigns to maximise visibility and donations across search and social channels.
Why choose Reach Fundraising?
- Specialists in digital marketing for charities
- Proven ROI across social, search, and content
- Data-led strategy designed for donor acquisition
- Scalable campaigns to fit any charity budget