GET IN TOUCH

Email Marketing

Email is one of the most direct, efficient ways of communicating with your supporters.

And a quick glance at your inbox will tell you that everyone’s doing it. So how do you make sure your message is seen and heard?

Our team cut through the noise, creating bespoke, tailored email campaigns that maximise your impact.

From punchy subject lines that supercharge your open rates, to eye-catching design that demands to be seen and calls to action that rally supporters to your cause – we help you stand out in the crowd.

Over £10 million raised through email legacy campaigns to date, open rates double the industry average

Reach Fundraising will raise your email marketing bar

Whether it’s your latest fundraising, donation or legacy initiative, regular communications to build relationships with your supporters or raising awareness of important issues.

We’ll work by your side throughout each stage of the process, building the foundations for exceptional performance:

  • Strategy and Planning – What are your goals and how do we achieve them?
  • Execution – Branding, layout, copy, tag lines and calls to action, all sharpened and delivered with precision.
  • Analysis – Tracking & metrics – we will provide real, evidenced, actionable conclusions to improve performance.
  • Optimisation - testing and refinement, acting on learnings to ensure your e-mail marketing is the best it can be.

FAQs: Email marketing for charities

What is email marketing and why is it effective for charities?

Email marketing is one of the most direct and efficient ways to communicate with supporters. It helps charities share fundraising, donation, legacy initiatives, and awareness messages while building ongoing relationships through regular communications. It is vital for retention of donors and illustrating impact.

Reach Fundraising creates bespoke, tailored email campaigns that cut through inbox noise and maximise impact. This includes punchy subject lines to improve open rates, eye-catching email design, and strong calls to action that encourage supporters to take action.

Reach Fundraising has raised over £10 million through email legacy campaigns to date and achieves open rates that are frequently double the national average.

Reach Fundraising supports email marketing for fundraising, donation and legacy initiatives, regular supporter communications to build relationships and reduce attrition, and campaigns that raise awareness of important issues.

Reach Fundraising works alongside you through every stage:
 
  • Strategy and Planning: defining goals and how to achieve them
  • Execution: branding, layout, copy, tag lines and calls to action delivered with precision
  • Analysis: tracking and metrics with evidenced, actionable conclusions to improve performance
  • Optimisation: testing and refinement to ensure your email marketing maximises its impact